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Your Complete Guide to the 2024 Boxing Day & January Sales

The Boxing Day sales are an event not to be missed by any savvy shoppers in the UK. With thousands of retailers slicing prices on their stock the day after Christmas, it is the ultimate opportunity to grab a bargain on the items you have had your eye on. But where do you begin? 

This quick guide will give you everything you need to know about the January sales and how to tackle them.

When do the Boxing Day sales start?

Contrary to their name, some retailers start their Boxing Day sales as early as Christmas Day, with some beginning as early as Christmas Eve!

The sales this year will officially begin on Tuesday 26th December 2024, but be sure to keep an eye on your favourite retailers’ newsletters in the weeks leading up to that.

How long do the Boxing Day sales run for?

While the main savings can be made on Boxing Day itself, retailers have begun to extend their sales for weeks following Christmas. This is now the shopping period commonly known as the January Sales.

How do I get the best Boxing Day discounts?

Getting the best deals truly depends on what you’re shopping for. Big price cuts are often seen on clothing and children’s toys throughout the January sales, but depending on what you’re looking to buy, savings can be made across all industries. 

Here are some of the sites to keep your eye on for massive discounts:

Boxing Day gaming deals

Invest in endless hours of fun ready for when the new year rolls in with these spectacular gaming savings.

  • Playstation - Brilliant for the latest game releases or bagging a brand new console with your Christmas money.

  • Nintendo - Snatch up the biggest savings on the Switch and other gaming goodies.

  • GAME - Known to have huge discounts on the latest releases in previous years.

Boxing Day toy sales

Not sure if your little ones got spoilt enough at Christmas? Not to worry, these toy sales will ensure they’re set for the rest of the year. 

  • Lego - The ultimate children’s toy, make big savings on Lego sets here.

  • shopDisney - Save money on your favourite film merchandise with Disney’s January sales.

  • Build a Bear - Design your own toy with a huge discount this Boxing Day.

Boxing Day holiday discounts

Get ready to lounge in the sun with these huge holiday savings that’ll have you jetting off to Europe and beyond, without breaking your budget.

  • Travelodge - Save money on accommodation for your 2024 staycation with a Boxing Day deal.

  • Ryanair - Expect reduced fares for European trips from this travel giant. But be quick, they sell out fast!

  • easyJet Holidays - Save on the complete package when you book your holiday. Easyjet has offered up to £200 off beach holidays in past January sales.

Boxing Day fashion fixes

Step into the new year in style — without breaking your budget — thanks to these huge fashion discounts. 

  • Missguided - Guaranteed to give out some of the hottest deals on everything from accessories to party dresses, if you’re looking to update your wardrobe don’t miss this one!

  • H&M - Sure to have big savings in-store and online.

  • Schuh - Offering up to 40% off in previous January shoe sales, this is a fantastic chance to upgrade your footwear collection.


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