Once solely the domain of ranch hands and manual labourers, denim is now worn everywhere from catwalks to conference rooms — and we couldn’t imagine the world (or a casual Friday) without it. This iconic textile has reinvented itself every decade since the 1920s. But where did it come from, originally? Who put those those funky little rivets on it? And why don’t we still call them “waist overalls”?! To find out, take a look at our handy dandy infographic. It’s denimite.

Denim history infographic


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