How much are you spending on toys this Christmas? We did research on the 12 Dream Toys for Christmas 2015 and discovered that the average price on this list is the highest it has been for the last 10 years! The average 2014 cost was £46.32 and this has risen by almost 30% to £59.32 in 2015.

Parents hoping to buy these toys may feel under pressure with such higher prices. Looking into this further, we discovered that the average amount parents are expecting to spend in 2015 per toy is £21, a third of the price of the Dream Toys!

The top 12 Dream Toys are released every year by the Toy Retailers Association and receive a lot of media coverage on TV, radio, print and online. The list is decided by a panel of retailers, made up of large chains, large and small multiples, as well as independent retailers.

One example of the expense that is expected is The Star Wars The Force Awakens Millennium Falcon from Hasbro which is the most expensive toy ever on the Toy Retailers Association Dream Toys list with the recommended retail price at a massive £119.99! This is a huge amount for a single toy.

Although the pressure may be on for parents to purchase certain toys, there are many ways to be saving on toys in general. Our top tips include:

Visit Argos

They have had the best prices of the Dream Toy selection and have a big sale on from at least a couple of weeks before Christmas, check it out for great deals.

Make use of Deal Communities

Sites such as HotUKDeals are run by strong community’s and users will share good offers on popular toys.

Use Price Tracking websites

CamelCamelCamel will monitor for price drops on Amazon on items that you select to track.

Voucher Codes

Check Voucherbox to see which stores that sell the item have any discounts to apply for extra savings.

Price Comparison websites

Check price comparison sites such as Idealo to check where offers certain products at the best price.