‘Tis the season to shun the family: Nearly half of Brits confess to choosing to spend Christmas with friends not relatives

• 43% of Brits avoid relatives on Christmas Day preferring to spend time with friends
• 22% admit to family fallouts over the festive period


London, December 20th, 2017

New research reveals that almost half of Brits choose to spend Christmas with friends not family, with nearly a quarter1 admitting to arguing with relatives throughout the festive period.

The data, from Voucherbox’ latest research, shows that the British public are enjoying Christmas festivities with friends, housemates and even work colleagues, rather than with family.

Whilst families might be out, the festivities are still in, with 55% of women buying up to three new outfits for the season whilst more than half of men won’t bother to get new threads (55%). However, guys tend to make the most of their limited festive wardrobes, attending twice the number of Christmas parties than the fairer sex.

Although some of us are being frugal when it comes to Christmas clothing, it seems that we’re more than willing to splash out on decorating the house, with 86% of Brits buying a Christmas Tree. The figures were lower when it came to purchasing tinsel and decorations (24%), advent calendars (17%) and stockings (14%) in order to decorate homes in December.

All those Christmas parties mean great Christmas grub, with 83% of people admitting that they’ll likely overindulge this festive period. The average Brit will be enjoying three roast dinners this December, consisting of goose fat roast potatoes, stuffing, Yorkshire puddings, and pigs in blankets.

Inevitably, almost half (42%) of Brits will eat so much that they’ll suffer from a case of indigestion!

Meanwhile, those who do choose to make the trip to see their loved ones at Christmas won’t be travelling as far as might be supposed. The average distance travelled by Brits over
Christmas is just 126 miles.

Although they may not be travelling as far as Santa to deliver gifts, Brits certainly understand the spirit of giving as they give 13 presents to loved ones despite only receiving seven.

Commenting on the findings, Sabine Langmann, Quality Manager Marketing at Voucherbox said: “It is wonderful that people are planning on enjoying themselves this Christmas with little bit of overindulgence. It is especially nice to see that people are putting others first by giving out more presents than they receive.

“For those looking for a last-minute gift for loved ones we would recommend going online. Many key retailers will deliver packages right up to Christmas Eve, saving you from struggling on the busy highstreets in the lead up to the big day”.

The average Christmas dinner in numbers*:

• 1 portion of turkey (135 kcal)
• 4 roast potatoes (168 kcal)
• 4 Brussels sprouts (128 kcal)
• 3 pigs in a blanket (246 kcal)
• 3 carrots (51 kcal)
• 2 stuffing balls (130 kcal)
• 2 Yorkshire puddings (140 kcal)
• 2 parsnips/turnips (38/6 kcal)
• 1 portion of chestnuts (170 kcal)
• 1 portion of cabbage (21 kcal)



Notes to Editor:

1 22% admit to arguing with relatives over the Christmas period

Press office contact details:

For more information, contact the Voucherbox press office at voucherbox@ready10.media or on 0203 897 0333.

Early Leavers: Premier League fans miss eight home goals and waste £73 per season

  • Early leavers miss 7.5 minutes of home game action on average
  • Early leavers miss 7.5 minutes of home game action on average
  • Arsenal fans waste £186 by ducking-out early
  • Chelsea fans celebrated most late PL goals last season
  • Stoke and West Brom fans free to leave games early

Research has shown that the average Premier League football fan ducks-out of home games seven minutes and 37 seconds early to avoid the hustle and bustle of leaving the stadium and the inevitable traffic getting away from the ground*.

With this in mind, a new study has analysed the closing stages of each Premier League side’s home games to evaluate what fans could be missing out on by leaving before the final whistle.

The findings, from money saving website Voucherbox.co.uk, reveal that the average Premier League fan missed eight goals by leaving early last season, representing an average wastage of £72.63 of a season ticket price, based on the share of goals missed.

A costly escape

With the costliest season ticket and nearly one in five home goals taking place in the final seven minutes (18%), Arsenal fans might want to stick around for the full duration of games at the Emirates.

Early leavers wasted £185.77 through missed goals – over 15 times the wastage of Stoke fans who left the bet365 Stadium early.

The fans who wasted the most money on their season ticket by leaving 7.5 minutes early during the 2016/17 season were

  1. Arsenal – missed 18% of home goals, accounting for £185.77 of the season ticket
  2. Chelsea – 20% of goals, £150.00 wasted
  3. Southampton – 24% of goals, £137.41 wasted
  4. Everton – 24% of goals, £122.62 wasted
  5. Swansea City – 24% of goals, £108.63 wasted

The fans who wasted the least amount of money on their season ticket by leaving 7.5 minutes early during the 2016/17 season were:

  1. Stoke City – missed 4% of home goals, accounting for £12.25 of the season ticket
  2. West Brom – 4% of goals, £14.78 wasted
  3. Huddersfield Town – 15% of goals, £26.32 wasted
  4. Newcastle United – 8% of goals, £26.86 wasted
  5. Brighton – 7% of goals, £32.28 wasted

Late goals galore

Chelsea fans who lasted the full 90 were able to celebrate the most late goals. Accounting for all goals from the 83rd minute onwards, the Blues scored 11 times last season. With a potential waste of £150, fans at Stamford Bridge might also want to consider the financial cost, as well as goals missed.

Chelsea’s defence was also the strongest in the Premier League late on. Along with Liverpool, they conceded just once in the final seven minutes of home matches.

Including goals scored by visiting teams, early-leaving supporters of Everton and Swansea missed out on the most action, with 13 goals being scored after the 83rd minute at both Goodison Park and the Liberty Stadium respectively. That being said, six of the goals at the Liberty Stadium were scored by the visiting team.

Get out while you can

At the other end of the scale, Crystal Palace fans might want to duck-out early – they conceded more late goals (six) than any other side last year. However, given that they also scored 21% of their goals in the closing stages, an early leave would waste £87.50 over the season.

The findings also reveal that Stoke followers would lose the least by heading home early. Just 4% of all Potters goals were scored in the final seven minutes, which equates to a £12.25 loss based on the cost per goal.

West Brom supporters can also escape early to miss the traffic without too much fear of missing any action. The Hawthorns hosted just four late goals last season, three of which were scored by the opposition.

The early getaway won’t even put that much of a dent in fans’ wallets – Baggies fans skipping out five minutes early on average wasted just £14.78 of a season ticket across the season.

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox.co.uk said, “While we understand that some fans may want to leave games early to avoid the traffic, or perhaps just to get away from their team’s poor performances, our findings show just what fans could be missing out on.

“From a footballing perspective, Chelsea fans will want to make sure they stay for the full game to enjoy their team’s late flurry of goals, but from a financial perspective, Arsenal fans could be wasting just short of £200 per season by consistently heading home only a few minutes early.

“Check out the full premier league table of season ticket wastage.”

Notes to Editors:

‘Late goals’ define as goals scored from 83rd minute onwards. Cost per goal calculated as season ticket price divided by the total number of home goals scored by a team. All scores and ticket prices according to the 2016/17 season. In cases of newly-promoted teams, Championship data has been used.


*https://www.standard.co.uk/news/uk/football-fans-miss-oneandahalf-games-a-season-by-leaving-matches-early-a3322386.html Sources: http://www.skysports.com http://www.dailystar.co.uk/sport/football/626704/Premier-League-season-ticket-prices-2017-18-sportgalleries http://www.express.co.uk/pictures/sport/6728/Championship-season-ticket-prices-sportgalleries

Now that’s ugly: 65% of women are at risk of paying double for best-selling beauty products

  • British women could save up to 26% on key beauty brands by shopping around
  • Women’s average spend on beauty products in the UK is £20 a month and only 35% regularly price-check
  • Radox shower gel comes in with the biggest discrepancy with over 2.5x the price

New research has found women are spending more than double on best-selling beauty products depending on where they shop. Popular items such as Batiste dry shampoo, Bio Oil and Radox shower gel see price hikes of up to 167% depending on whether women visit Superdrug, Boots, Amazon or Sainsbury’s.

Despite the fact that the average British woman spends £20 a month on beauty products, 13% never price-check these items and a further 53% fail to regularly compare prices.

A shopping basket of 20 popular beauty products studied by Voucherbox.co.uk amounts to £220.09. However, research shows that women could be missing out on £56.67 worth of discounts by not shopping around – a 26% saving.

High street horrors

When comparing the 20 beauty products, research found that some items double in price depending on where you shop.

The most varying products include:

  • Dove Nourishing Care shower oil: £2.48 at Superdrug to £6.59 at Amazon, 166% increase
  • St Ives Apricot Scrub: £2.05 at Superdrug – £5.25 at Amazon, 156% increase
  • Charles Worthington Volume & Bounce Shampoo: £5.99 at Boots to £13.95 at Amazon, 133% increase
  • Radox Feel Uplifted shower gel: 98p at Superdrug to £2.62 at Amazon, 167% increase

Save a pretty penny

Savvy Bio Oil buyers can save up to £6.28 by shopping at Amazon over Boots and Superdrug. Meanwhile if you’re in the market for Simple facial cleansing wipes then head to Superdrug where this product is £1.70 cheaper than at Boots. On the low-budget beauty spectrum, popular lip salve Vaseline can be scooped up for 30% less than the Boots price (£1.95) by shopping at Sainsbury’s and Amazon (£1.50) – a 79% saving.

Just one product out of the 20 studied shows consistent pricing across retailers – the Dove Beauty Cream Bar. This household favourite can be found at both Boots and Sainsbury’s for 80p and despite this being a best-seller, the product wasn’t on sale as a single item at Amazon or Superdrug.

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox stated; “There is no one shop stop for beauty lovers so it is vital you shop around in order to get the best deals – even on the low value products.”

“It’s always worth checking store offers which may make multiple purchases cheaper overall, as well as factoring in online vouchers and promotions – something which almost a quarter (23%) of you revealed you do already. Check out the full list of products, where to find them cheaper right now and even more survey insights.”

Consumer research of 1,001 UK parents
Popular products as featured in Stylist.co.uk http://www.stylist.co.uk/beauty/the-bestselling-beauty-products-of-2016-mascara-lipstick-hair-hairstyle-eyebrow-eyeliner
Prices correct online at Boots, Superdrug, Sainsbury’s and Amazon as of 7th August 2017.

British kids cash in on £216 of holiday spends

  • One in four families give the kids unlimited funds to keep them happy on holiday
  • All-inclusive breaks are as expensive as self-catering when it comes to spending money

The average family spends around £216* per child to keep them happy on holiday, a new survey reveals. On top of that, splashing the cash doesn’t stop there as almost 20% of families are willing to spend a further £160 on additional treats such as sweets and fizzy drinks – bringing the total dent in the wallet to £376.

According to the survey conducted by money saving website Voucherbox.co.uk, cost-conscious Brits need to be aware that 32% of parents who take their kids on all-inclusive breaks spend the same amount on the kids as those going self-catering (38%).

Parents are clearly feeling the pinch as the majority are spending less than a quarter (£80) on themselves. Despite this, one in four families fear it’s still not enough to keep the brood happy and will spend whatever is required to keep the kids entertained.

When it comes to favourite purchases, traditional treats such as ice cream (18%), buckets and spades and inflatables (14%) are the most popular ways to keep the kids happy on holiday. These are in favour of more “day-to-day rewards” such as paying for additional WiFi (5%) and purchasing mobile games (4%), which sit at the bottom of the list.

Of those families who haven’t been on holiday with the kids, over half (56%) haven’t done so because they can’t afford to, whilst almost one in ten (9%) believe it’s just too much like hard work.

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox stated; “British families are forking out disproportionate amounts to keep the kids entertained on holiday. Planning activities and daily spending money beforehand will help keep the budget under control.

It’s interesting to see that the spend for all-inclusive can be the same as self-catering. This shows how important it is to work out the average cost per meal before booking to see if it’s actually worth the money. Of course, there’s always great savings to be made online. Parents should use this exclusive 10% off hotel bookings at Expedia to get a little bit more pocket money for themselves.”

Top 3 holiday treats for the kids

1. Ice cream (18%)
2. Seaside toys (14%)
3. Sweets and snacks (13%)

Top 5 holiday activities to entertain the kids

1. Water park (17%)
2. Theme park (14)
3. Zoo (13%)
4. Play park
5. Kids club (11%)

Consumer research of 1,000 UK parents.

*Calculation based on; 9% of parents spend over £50 a day on each child (Voucherbox survey Jun 2017). 78% of families travel to Europe (Voucherbox survey Jan 2017). ONS 2015, average length of stay for a group of 4 in EU is 8 days.

Fare deal? London public transport up to 15 times more expensive than other European capitals

  • A single ticket in London is almost three times more than the average ticket price across Europe
  • Berlin offers the fairest fare offering the closest to average price
  • Moscow and Prague are over 7 times cheaper than London
  • Travelling one way in London and Dublin is considerably more expensive than any other European capital
  • Stockholm hikes the prices up for weekend tourists, whilst Barcelona and Brussels stick it to weekly ticket holders

London, June 20, 2017. London public transport pricing is off the rails as it boasts the most expensive inner city travel across Europe, new research reveals.

A single ticket in London is more than 15 times more expensive than the 39p single ticket in Bucharest, Romania. Instead of travelling just one way on restricted zones in London, you can travel for a week and a half around Bucharest.

The research, conducted by money saving website Voucherbox, examines the cost of public transport within 20 European capital cities. While the average price of a single ticket across Europe is £2.11, London travellers can expect to be met with a fare of £5.90 – that’s almost three times more.

170517 4 de infografik europavergleich r00 1 Fare deal? London public transport up to 15 times more expensive than other European capitals

Visitors to Berlin can be happy that the German capital offers the most fairly priced public transport, coming out closest to the combined average of single, day and weekly tickets (£36.64).

Whilst Bucharest is renowned as a cheap holiday destination, the surprising findings come from Moscow which offers the second cheapest city centre travel along with Prague, both over 7 times cheaper than London.

Dublin is not too far behind London in the pricey stakes. A single ticket in Dublin is 34% more expensive than a single in notoriously pricey Stockholm, setting you back £5.24 in comparison to £3.92.

This isn’t to suggest that the Swedish capital is cheap by any means. Public transport prices are making the most of the weekend tourist trade by charging high single and day tickets, in comparison to weekly ticket prices over a third cheaper (39%) than a London weekly.

This is the opposite to Barcelona and Brussels who are in the top three of most expensive weekly tickets, both over £40, while the price of single and day tickets are middle-of-the-road.

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox stated; “London is pricey for both residents and visitors alike, unfortunately this isn’t surprising. What is shocking is the disparity of pricing between London and other European capitals – some equally renowned for being just as, if not more, costly.

It’s worth checking the prices out before booking, especially if holidaying on a budget. The research shows that southeastern Europe will give you more fare for your buck. Also consider the costs in comparison to other modes of transport, such as car hire. This 10% off car hire at Holiday Autos will also help you save a pretty penny.”

*Prices and conversions correct as of May/June 2017.

£12: The price of an average Premier League goal

  • Arsenal’s Emirates Stadium is home to the most expensive goals, at £28 per finish
  • It costs just £6.86 to see the net bulge at Hull’s KCOM Stadium

The average supporter in the Premier League paid £12.06 to witness a goal live during the 2016/17 season, according to new research analysing the value for money of football entertainment across England’s top division.

The research from money-saving website Voucherbox.co.uk analysed the average price of a season ticket at all top-flight English grounds and compared this with the total number of goals scored in each stadium.

The findings revealed that fans at the Emirates Stadium forked out a whopping £27.52 per goal scored – the highest amount in the league, despite witnessing 55 goals at Arsenal’s home ground during this campaign.

The theme of expensive goals continues across north London, where a combination of expensive season tickets (£1,300) and a resilient Spurs defence meant that each goal witnessed in the final season at White Hart Lane cost fans £23.75.

Across the Premier League, the most expensive stadiums for goals were:

  1. Emirates Stadium (Arsenal) – £27.52 per goal, 55 goals
  2. White Hart Lane (Tottenham) – £23.75 per goal, 56 goals
  3. Old Trafford (Man United) – £19.50 per goal, 38 goals
  4. St Mary’s Stadium (Southampton) – £18.34 per goal, 38 goals
  5. London Stadium (West Ham) – £13.89 per goal, 50 goals

At the other end of the scale, relegated Hull and Sunderland will take little comfort from the knowledge that their sides were in the top three for value for money in the Premier League. The Tigers claimed top spot as their £432 season ticket and 63 goals netted in the KCOM Stadium meant that it cost just £6.86 per goal.

Unfortunately for both teams, the majority of goals scored in their home stadium were at the wrong end (56% and 68% respectively).

The best value for money can be found at the following grounds:

  1. KCOM Stadium (Hull) – £6.86 per goal, 63 goals
  2. Liberty Stadium (Swansea) – £7.44 per goal, 61 goals
  3. Stadium of Light (Sunderland) – £8.55 per goal, 50 goals
  4. The Hawthorns (West Brom) – £9.27 per goal, 49 goals
  5. Bet365 Stadium (Stoke) – £9.41 per goal, 48 goals

By comparison, the average amount for the league as a whole is more expensive than the Bundesliga’s poorest value for money stadium (£12.05 at Darmstadt’s Jonathan Heimes Stadion) and the average cost of a goal in Germany’s top division is just £9.17.

However, if it is just goals – not value for money – that fans are after, the best Premier League stadiums to visit are:

  1. Stamford Bridge (Chelsea) – 72 goals
  2. Vitality Stadium (Bournemouth) – 64 goals
  3. Anfield (Liverpool) – 63 goals
  4. KCOM Stadium (Hull) – 63 goals
  5. Liberty Stadium (Swansea) – 61 goals

Fans in other parts of the country were not as lucky – the lowest scoring stadiums this season were:

  1. Old Trafford (Man United) – 38 goals
  2. St Mary’s Stadium (Southampton) – 38 goals
  3. The Riverside Stadium (Middlesbrough) – 40 goals
  4. Turf Moor (Burnley) – 46 goals
  5. Bet365 Stadium (Stoke) – 48 goals

20170616 Bundesliga PremiereLeague infographic 1 3 03 £12: The price of an average Premier League goal

Marco Piu, Voucherbox General Manager said, “While fans at the KCOM Stadium and the Stadium of Light technically got the best value for money, we’re not sure their fans would agree, given that both sides went down this season. It’s even worse for Boro fans though – they had to pay over £13 per goal and still saw their side get relegated!

“If you’re after more goals for your buck, we recommend a trip to Germany, in particular to see Bayer Leverkusen, Wolfsburg or Ingolstadt.”

20170602 Bundesliga infographic 1 2 1 £12: The price of an average Premier League goal

Baby products up to 80% cheaper than regular products

  • 80% of comparable products are cheaper on the baby aisle
  • Regular own-brand cotton wool and cotton buds are almost double the price
  • Purchasing baby products could save over £8 a shop

It seems the cotton wool is being pulled over consumers’ eyes as new research reveals baby products are between 18%-80% cheaper than similar regular own-branded products.

The research, conducted by money saving website Voucherbox.co.uk, reviewed own-brand baby products alongside own-brand regular products*. 80% of the products examined are far cheaper when purchased from the baby aisle. This includes products which are seemingly identical, such as cotton buds and cotton wool balls, both almost double the price when purchased as regular products.

Product Regular particulars Regular cost Baby particulars Baby – actual cost Baby – proportionate cost
Skin oil 100ml £2.54 300ml £1.50 £0.50
Soap Dove, 2 x 100g £1.93 Pack, 4 x 100g £1.00 £0.50
Talcum powder 100g £1.39 200g £0.99 £0.50
Wet Wipes Pack, 25 £1.00 Pack, 64 £1.10 £0.43
Disposable bags Box, 100 £0.99 Pack, 100 £0.50 £0.50
Cotton wool balls Bag, 100 £1.55 Bag, 200 £1.65 £0.83
Cotton buds Box, 200 £1.05 Box, 200 £0.59 £0.59
Sponge x1 £0.87 Pack, x2 £0.99 £0.50
Shampoo 500ml £0.75 500ml £1.29 £1.29
Bubble bath 500ml £0.75 500ml £1.29 £1.29
Toothpaste 100ml £1.30 Kids 0-2, 50ml £1.00 £2.00
Wash cloth x1 £1.99 Pack, x2 £2.59 £1.30
Sun lotion SPF50+, 200ml £6.00 SPF50+, 200ml £4.00 £4.00
Body lotion 400ml £1.49 500ml £1.29 £1.03
Cotton wool pads Bag, 100 £1.69 Bag, 100 £1.39 £1.39

A switch to baby products could offer potential savings of £8.64 a shop. Skin oil offers the biggest cost saving, where baby oil can be purchased for 80% less than the cheapest own branded oil for adults. Soap is 74% cheaper, whilst talcum powder is 64% less expensive.

Wet wipes and disposable bags are amongst the items of significant price difference as consumers can find the baby alternatives at half the price.

The three products where the regular products come out cheaper than their baby counterparts include shampoo and bubble bath, which are both 42% cheaper, and toothpaste which is 35% cheaper.

Marco Piu, Voucherbox General Manager said: “It seems unreasonable that there is such a big variation in prices between baby and regular products, especially for those products which appear to be identical. It’s proof that it’s worth checking other aisles for better deals before making your purchase. Online shopping is perfect for this as you can see all the relevant products and prices right in front of you. Plus you get the added bonus of utilising great discount codes at the same time.”

Check out the latest offers at Boots, and sign up for an alert so you never miss an exclusive Boots deal again.

*Boots own brand products used where possible, unless otherwise stated. Prices correct as of 24th May 2017, boots.com

A family trip to a museum costs almost as much as a weekly food shop

• Parents hit in the pocket as 41% of museums now charge entrance fees
• Family of four trips to cinema, play centres and zoos can all be cheaper
• Manchester and Glasgow have largest number of free-to-enter family venues

A family of four will cough up almost as much as the cost of a weekly food shop1 to visit some of the country’s leading museums, according to new research.

Ahead of International Museum Day – which takes place on 18th May – a study from Voucherbox revealed parents with two children will pay more to take them on an educational day out than a visit to a cinema, a play centre or even a local zoo.

The data – which researched over 60 different venues across the UK – discovered 41% of the most popular family museums in the UK2 now charge an entrance fee. Last year, government cutbacks forced many museums to introduce or raise entry charges in a bid to remain open3.

Before even shelling out for travel, food and drinks, an average family of four will likely spend the same as the £56.80 cost of an average weekly grocery shop.

In the New Forest, the National Motor Museum charge a whopping £64 for a family ticket. And the news isn’t much better in London, as parents with two kids wanting to learn about the wonders of World War II and the life of Winston Churchill will shell out £44.05 for a family ticket.

However, there are still some museums which offer free entry and a great experience for families. The British Museum provides two million years of human history and the Museum of London documents the capital’s rich and varied past.

Elsewhere in the UK, Manchester and Glasgow also offer fantastic free-to-enter options, with attractions including the Museum of Science and Industry, Greater Manchester Police Museum and the National Football Museum.

Marco Piu, Voucherbox General Manager said: “Museums provide a great form of reference, a wealth of education and a great deal of fun so it is shocking to see that families are getting ripped off when it comes to days out.

“We would recommend you plan your trip ahead and take advantage of your day and be sure to check out deals online, as purchasing tickets before you arrive often means you can take advantage of cost savings.”

For those looking to enjoy International Museum Day for themselves then here are our top five FREE museums to enjoy on 18th May:

1. British Museum, London
2. Museum of Science & Industry, Manchester
3. Riverside Museum of Transport and Travel, Glasgow
4. Birmingham Museum & Art Gallery, Birmingham
5. Egypt Centre, Swansea

For those looking for something different, these are the top five weird and wonderful museums to enjoy:

1. Dog Collar Museum, Leeds, £21.90 per adult, £16.90 per child
2. British Lawnmower Museum, Cornwall £3 per adult, £1 per child
3. Museum of Witchcraft and Magic, Cornwall £5 per adult, £4 per child
4. Marks & Spencer: Marks in Time, Leeds, free entry
5. National Motor Museum, New Forest, £24.75 per adult, £12.50 per child

1 National Office of Statistics states that in 2016 the average family food shop costs £56.80
2 Top five museums according to TripAdvisor in the following cities (and county): Leeds, Manchester, Glasgow, London, Birmingham, Belfast, Newcastle, Bristol, Swansea, Plymouth (and Cornwall).
3 http://ind.pn/1PrGinv

Proof David Haye is a better champion than Tony Bellew

New research reveals Hayemaker trumps rival in championship stakes

The gloves are off ahead of David Haye’s showdown with Tony Bellew – and the Londoner has struck an early blow against his rival.

Former WBC and WBA cruiserweight titleholder Haye has been proven – statistically, at least – to be a better champion than Bellew, who holds the WBC World Cruiserweight crown.

New research from Voucherbox.co.uk reveals the average boxer endures 111 rounds across 21 fights before claiming their first championship – suffering just one defeat along the way.

During that time, a typical fighter will knock out 62% of their opponents, but Haye’s stats prove he is far from average thanks to his stunning 90% KO rate inside just 71 rounds.

In contrast, Bellew’s record on the way to securing his first strap scores him way below average, with the Liverpudlian needing nine more fights and 86 more rounds before claiming gold.

Bellew has also been caught off guard for the average win rate (90%) and knockout rate (57%), which will no doubt boost Haye’s growing confidence ahead of their heavyweight clash at London’s O2 Arena on Saturday 4th March.

The research from money saving website Voucherbox.co.uk looked into all weight divisions across each of boxing’s governing bodies and analysed the records of the 74 men who currently hold a belt, detailing their stats up to the point they first became a champion.

DeGale is the Mr Average of boxing champions

Current IBF World Super Middleweight champ James DeGale most closely matches the average journey a fighter takes to claim a title, with the Olympic hero requiring 22 bouts to reach the summit, losing once and knocking out 64% of his opponents.

Quickest to the top

The fastest journey to a title was completed in only three fights by Ukrainian Vasyl Lomachenko. The WBO World Featherweight champion needed just 28 rounds to get his hands on a belt – the fewest of any current champion.

Forthcoming fights

Another upcoming heavyweight clash featuring a British athlete is Anthony Joshua vs Wladimir Klitschko. Joshua has knocked out every single one of his opponents – a feat unmatched by any other world champion. In addition, the 34 rounds he took to win a belt is bettered only by two current champions (Lomachenko and Gilberto Ramirez). Klitschko’s journey took 36 fights and 124 rounds and he achieved 12% less KOs than Joshua.

Best of British

Other notable British ex-champions in history include Lennox Lewis, who took 92 rounds and won all of his 23 fights, Frank Bruno, who only became world champion on his 44th fight and Chris Eubank Snr, who knocked out just 60% of opponents during 25 bouts. Amir Khan is about as average as DeGale, losing just one of his 22 fights, winning by knockout in 14 on his way to a first world title.

The Greatest

Meanwhile Muhammed Ali – regarded as the greatest boxer of all time – took a surprisingly average path to his first title, facing 107 rounds across 20 fights. However, this was during an era with fewer governing bodies and so the battle for belts was more competitive.

Mike Tyson ensured his fights were over in no time, averaging just 2.7 rounds in each of his 28 bouts. As with Ali and Tyson, Floyd Mayweather Jr had a 100% record leading to a world title – with ‘Money’ taking just 18 fights to get to the number one spot.

Marco Piu, Voucherbox General Manager said, “It is really interesting to see exactly what these athletes have to go through in order to reach the pinnacle of their sport. Comparing the current stars to the average journey, we can see the gulf between Haye and Bellew, suggesting it might not be much of a contest.

“The research also shows how fast and impressive Anthony Joshua’s rise to the top is, with him knocking out every opponent – something no other current champion can claim.”

Very superstitious: Half of Brits have a lucky number while 1 in 5 believe breaking a mirror brings bad luck

  • 49% of Britons have a lucky number while 28% have an unlucky number
  • One in five people believe breaking a mirror is the unluckiest superstition while touching wood is considered to bring luck
  • 52% of people think their superstitions stem from their parents

New research has found that us Brits are very superstitious, with almost one in five (18%) believing that breaking a mirror brings bad luck and one in six (16%) thinking twice about walking under a ladder.

When it comes to good luck charms, money-saving website Voucherbox has found that touching wood is a good omen with over a fifth of Brits (21%) carrying out this practice – almost double than those who think crossing your fingers brings luck (13%).

Whilst almost half of the population (49%) have a lucky number, only 28% have an unlucky number. The number 13 is deemed unlucky for the majority (38%), although almost one in 10 (9%) believe it brings good luck. The most popular lucky number is seven for 22% of Brits.

Less than 14% don’t have a good or bad luck ritual at all. Yet despite these findings, two thirds of Brits (66%) don’t consider themselves to be superstitious. In fact, the only part of the UK where the majority of people (57%) believe they are superstitious is Devon.

In the spirit of Valentine’s day almost one in 10 Brits (9%) deemed meeting the love of the lives as the reason for believing in the good fortune of their superstitions. More than one in 5 (21%) came into money as a result, while only 5% believe superstitions were responsible for losing money. 20% said they had an accident because of superstitions.

Other superstitions include opening an umbrella indoors (13%), a four leaf-clover (12%), blowing out birthday candles (7%) and a black cat (7%).

Interestingly 8% of the population think multiple magpies bring good luck, whilst only 6% think a lone magpie brings bad luck.

Marco Piu, Voucherbox General Manager says, “Superstitions are so ingrained in British culture that even those who don’t consider themselves to be superstitious will be at least aware of the required ritual in a given situation. The survey revealed that over half of superstitions (52%) come from our parents, and the tales and legends are likely to continue to be passed down.

There’s an array of voucher codes to help put you and your family at ease, and bring you money savings at the same (no luck required). Right now there’s great discounts at Robert Dyas – the pioneers of ladders, mirrors, even cat repellent.”