£12: The price of an average Premier League goal

  • Arsenal’s Emirates Stadium is home to the most expensive goals, at £28 per finish
  • It costs just £6.86 to see the net bulge at Hull’s KCOM Stadium

The average supporter in the Premier League paid £12.06 to witness a goal live during the 2016/17 season, according to new research analysing the value for money of football entertainment across England’s top division.

The research from money-saving website Voucherbox.co.uk analysed the average price of a season ticket at all top-flight English grounds and compared this with the total number of goals scored in each stadium.

The findings revealed that fans at the Emirates Stadium forked out a whopping £27.52 per goal scored – the highest amount in the league, despite witnessing 55 goals at Arsenal’s home ground during this campaign.

The theme of expensive goals continues across north London, where a combination of expensive season tickets (£1,300) and a resilient Spurs defence meant that each goal witnessed in the final season at White Hart Lane cost fans £23.75.

Across the Premier League, the most expensive stadiums for goals were:

  1. Emirates Stadium (Arsenal) – £27.52 per goal, 55 goals
  2. White Hart Lane (Tottenham) – £23.75 per goal, 56 goals
  3. Old Trafford (Man United) – £19.50 per goal, 38 goals
  4. St Mary’s Stadium (Southampton) – £18.34 per goal, 38 goals
  5. London Stadium (West Ham) – £13.89 per goal, 50 goals

At the other end of the scale, relegated Hull and Sunderland will take little comfort from the knowledge that their sides were in the top three for value for money in the Premier League. The Tigers claimed top spot as their £432 season ticket and 63 goals netted in the KCOM Stadium meant that it cost just £6.86 per goal.

Unfortunately for both teams, the majority of goals scored in their home stadium were at the wrong end (56% and 68% respectively).

The best value for money can be found at the following grounds:

  1. KCOM Stadium (Hull) – £6.86 per goal, 63 goals
  2. Liberty Stadium (Swansea) – £7.44 per goal, 61 goals
  3. Stadium of Light (Sunderland) – £8.55 per goal, 50 goals
  4. The Hawthorns (West Brom) – £9.27 per goal, 49 goals
  5. Bet365 Stadium (Stoke) – £9.41 per goal, 48 goals

By comparison, the average amount for the league as a whole is more expensive than the Bundesliga’s poorest value for money stadium (£12.05 at Darmstadt’s Jonathan Heimes Stadion) and the average cost of a goal in Germany’s top division is just £9.17.

However, if it is just goals – not value for money – that fans are after, the best Premier League stadiums to visit are:

  1. Stamford Bridge (Chelsea) – 72 goals
  2. Vitality Stadium (Bournemouth) – 64 goals
  3. Anfield (Liverpool) – 63 goals
  4. KCOM Stadium (Hull) – 63 goals
  5. Liberty Stadium (Swansea) – 61 goals

Fans in other parts of the country were not as lucky – the lowest scoring stadiums this season were:

  1. Old Trafford (Man United) – 38 goals
  2. St Mary’s Stadium (Southampton) – 38 goals
  3. The Riverside Stadium (Middlesbrough) – 40 goals
  4. Turf Moor (Burnley) – 46 goals
  5. Bet365 Stadium (Stoke) – 48 goals

20170616 Bundesliga PremiereLeague infographic 1 3 03 £12: The price of an average Premier League goal

Marco Piu, Voucherbox General Manager said, “While fans at the KCOM Stadium and the Stadium of Light technically got the best value for money, we’re not sure their fans would agree, given that both sides went down this season. It’s even worse for Boro fans though – they had to pay over £13 per goal and still saw their side get relegated!

“If you’re after more goals for your buck, we recommend a trip to Germany, in particular to see Bayer Leverkusen, Wolfsburg or Ingolstadt.”

20170602 Bundesliga infographic 1 2 1 £12: The price of an average Premier League goal

Brits spending over £200,000 on Christmas gifts every minute

10,000 mince pies and 15,000 units of alcohol consumed every minute in December

New research from money saving website Vouchcherbox.co.uk shows a snapshot of what we consume and buy as a nation at Christmas time, with Brits spending £200,000 on gifts every minute during the eight week Christmas shopping period through November and up to 25th December.

It is perhaps no surprise that many Brits gain weight during the festive holidays as the UK will consume almost 10,000 mince pies, 1240 Christmas puddings, and drink almost 15,000 units of alcohol every minute in December, during the run up to Christmas.

A massive five tonnes of potatoes will be eaten every minute over the festive season, and Christmas Day will see 115 turkeys eaten per second, according to the figures gathered by Voucherbox.co.uk.

In 2014 the UK’s consumers spent more on Christmas gifts than any other nation in Europe, splashing out 32% more than those in France and Luxembourg who were joint second in terms of Christmas outlay, with Austria and Spain also in the top five. It is estimated that 14% of an average Brits’ monthly salary is spent on Christmas gifts for their friends and family.

Indeed, ‘tis the season for giving and in the eight week shopping period running up to Christmas Brits spend around £3500 on gifts per second. However, Christmas presents are not always to taste and figures show that around 4% of the total spent goes on unwanted gifts. Being vigilant whilst shopping online is essential as £150 every minute is scammed from online shoppers during the eight week shopping period before Christmas.

Also during December, 550 Christmas cards will be sent every second, with a metre of wrapping paper being used every minute in the run up to Christmas Day. 264 Christmas trees are being bought every minute and put up in houses across the UK in December and more than 200,000 crackers will be pulled every minute on Christmas Day.

Shane Forster, Country Manager for Voucherbox.co.uk said, “Christmas is indeed the season of consumption, and while it helps boost the economy, Brits should be careful not to spend more than they can afford. It can be easy to get caught up in the spending hype at this time of the year, however, taking advantage of price cuts that are available in order to be smarter with cash will go a long way for many families.”

Feel like saving some dosh this month? Check out our Amazon vouchers to save you money on your online shop.

Grab a Cappuccino for Less: UK and Worldwide Price Guide

Study highlights hugely varying cost and calories of cappuccino at UK’s most popular coffee shops

An in-depth study into the price and calorie content of a cup of cappuccino at the UK’s most popular chains of coffee shop has highlighted the huge variations in different stores, with Muffin Break (£2.63) and Starbucks (£2.60) revealed as the most expensive and Greggs registering as the cheapest (£1.73). Muffin Break’s cappuccinos are also the most calorie laden of the country’s biggest brand coffee shops, with a cup of the drink containing 216 calories.

Meanwhile, when it comes to average prices for a medium (regular/12oz. where available) cappuccino in the ten most visited cities around the world, London comes out a surprising seventh overall, with a £2.57 average cost, whilst cities such as Dubai (£2.94), Hong Kong (£2.94) and Paris (£2.84) are far more expensive for caffeine addicts. The research was carried out by voucher code website Voucherbox.co.uk in preparation for National Cappuccino Day, celebrated in the U.S. on 8th November.

For those drinking a cappuccino in the UK the cheapest place to buy amongst ten of the most popular outlets is Greggs, where the cost of a medium cappuccino is £1.73, compared with the £2.63 price at Muffin Break, making the latter choice 52% more expensive.

UK Cappuccino Costs and Calories

Outlet

Cost

Calories

Muffin Break

£2.63

216

Starbucks

£2.60

70

Coffee Republic

£2.48

94

Costa Coffee

£2.45

63

Caffe Nero

£2.35

27

AMT

£2.20

58

Pret A Manger

£2.15

92

Wild Bean Cafe

£1.93

83

McDonalds

£1.89

94

Greggs

£1.73

121

 

Whilst Greggs cappuccino retailed at the cheapest cost, it clocked in with the second highest number of calories (121), beaten only by Muffin Break’s 216. A cappuccino from Caffé Nero, meanwhile, retailed at a mid-range cost, and contained the lowest amount of calories (27), with over four times less than the Greggs’ serving and eight times less than Muffin Break’s.

Cost of Cappuccino ranked by global city:

 

Cost

Dubai

£2.94

Hong Kong

£2.94

Paris

£2.84

Seoul

£2.77

Singapore

£2.69

New York

£2.67

London

£2.57

Bangkok

£1.75

Kuala Lumpur

£1.73

Istanbul

£1.62

 

The research also uncovered that a cappuccino costs almost double in Dubai and Hong Kong than the price of the same drink in the Turkish capital of Istanbul. London is seventh in the international league table, with the prices based on the average prices of a medium cup of cappuccino at McDonald’s, Starbucks and as listed on the Numbeo.com website in each city.

Highlighting the differences in cost internationally, the largest cappuccino in Starbucks, Istanbul (8.75 TL/£1.95 approx.), costs less than the smallest cappuccino in Starbucks, London (£2.25 approx.).

Shane Forster, UK Country Manager of Voucherbox.co.uk, commented: “In recent years, the coffee industry has boomed in the UK, with 30% of Brits visiting a coffee shop at least once a week during their leisure time. That doesn’t include the number who may pop into an outlet at least once a day to get their caffeine fix. With this much money spent, we feel it’s important for consumers to know where they can get the best deals for their wallet, as well as their health. The large differences in calories was perhaps more surprising than the differences in price in the UK, though the variations in the cost of a cappuccino across the world was also insightful. It seems the cost of coffee may be an effective barometer for travellers looking to workout how much to budget whilst away, at least when it comes to food and refreshments.” You can save even more money with our Starbucks vouchers.

Infographic

Final Coffee Infographic Grab a Cappuccino for Less: UK and Worldwide Price Guide

You can see a blog post related to this research on the Voucherbox blog, Verything, here.

Britons set to spend over £12,000 every second this Black Friday

The UK’s biggest ever online shopping day is on the horizon with Britons expected to spend at an average rate of £12,384.26 per second this Black Friday, 27th November.

Retail experts believe it will be Britain’s first ever £1bn plus online shopping day, with spending set to rise 32% on the overall spend from Black Friday 2014 where £810 million was spent on that day alone.

This year’s Black Friday rate of spend is expected to be a 276% increase on the average online spend per day in the UK of £3,297.82 per second. Throughout the day an expected 12 million plus online transactions will be made.

According to statistics from money saving website Voucherbox.co.uk, based on 2014 trends, by 9am on Black Friday almost £200,000 will have been spent, with the second highest peak of the day at 11am taking the spend up to more that £335,0000 by mid morning.

Spend is likely to level out in the afternoon before reaching the largest predicted peak of activity at 9pm, by which point over £900,000 will have been spent on e-commerce sites.

Originating from the US, Black Friday has an increasing relevance to UK retailers and consumers, with huge temporary discounts offered at the start of the Christmas period. In the US the equivalent of £67,024.33 will be spent per second this year, with a larger population and with the day being a more established date to American shoppers.

With 2014 seeing an average order value of £88.89 and with over 9 million transactions taking place on the big day last year many top retailer websites crashed due to the rush in spending. With a further 32% increase in activity expected, many retailers are better prepared for this year.

Some have significantly increased their offline logistics in order to be able to meet delivery requirements and many have optimised their websites to deal with the extra demand. Some retailers are also taking a more prudent approach to Black Friday itself and are spreading out their special offers and discounts throughout the weeks building up to Christmas.

Shane Forster, UK Country Manager of Voucherbox.co.uk says, “The rate of spend predicted for Black Friday 2015 is huge, and so retailers need to ensure they are prepared for the uplift this year. Last year saw many websites unable to handle the pressure of the visitor influx compared to normal days and in order to take their share of what is up for grabs on this one day, systems must be in tip top shape and ready for the flood of visitors”

“With all the hype around Black Friday and the many deals promised by top brands, we are anticipating an even earlier peak in the flood of visitors than last year, it will definitely be an early start!”

Matt Swan, Head of Business Intelligence for Affiliate Window added, “Black Friday really arrived in the UK last year and established itself as a new retail phenomenon. We saw some incredible year-on-year growth across the network with almost a 140% increase in sales on Black Friday 2013. During the peak trading hour we recorded six sales per second. This year Black Friday is widely anticipated to be even bigger, with Experian–IMRG predicting it to be worth £1.07bn. We’re expecting strong performance across the network and mobile devices to play a key role throughout the day.”

Watch Black Friday spending in real time!

Want to save even more money? Check out our adidas vouchers, they’re updated regularly!

 

Where are the Savviest Shoppers in the UK

Mancunians are Britain’s savviest internet shoppers according to online data

When it comes to looking for online bargains Mancunians are the savviest shoppers in the UK, according to figures released in a new study. Visits to the money saving website Voucherbox.co.uk over the last six months from Manchester equate to 19.5% of the city’s population, a higher percentage than from any other city in the UK.

Just behind the savvy Mancs are the bargain hunting Geordies with an equivalent of 18.26% of the Newcastle upon Tyne population visiting the site, whilst in third place is Nottingham with a figure of 14.99%.

Liverpool, Leicester, Bristol, Brighton, Edinburgh, Cardiff and London completed the top ten. Meanwhile, those least interested in saving cash with their online spends were the residents of Wakefield with visitor figures equating to just 1.43% of the West Yorkshire city’s population, with Sunderland (2.16%) and Bradford (2.29%) also in the lowest three.

Analysing statistics from the 25 most populated cities in the UK, Voucherbox.co.uk also found that 25-34 year olds are the most likely to use vouchers to get discounts online in every city across the UK.

Stoke-on-Trent has the savviest OAPs in the whole of the UK with an equivalent figure of 7% of those over 65 years of age in the city looking for shopping voucher deals, a much higher figure than in Sunderland, for example, where that number was just 2%.

Categories of goods and services for which shoppers look for discounts also varied significantly throughout the UK, though fashion rules on this front with an average of 39% of visitors saving in this category. This is followed by 22% of those saving on food & drink and an average of 8% on travel.

The city whose population save the most on food & drink is Belfast with 36% of online shoppers looking for saving on their nibbles and tipples. In the travel category Londoners top the charts with 20% of online shoppers from the capital using travel vouchers. Given the high travel costs in London and the rise of taxi applications such as Uber, this is not surprising.

Women dominate savvy shopping on a national scale with a 66% female vs 34% male split. This rises to 70% in both Cardiff and Wolverhampton where females are even savvier.

Nationwide an average of 38% of savvy shoppers are using mobile verses desktop & tablet devices, whilst London comes out on top as the city with the highest percentage of mobile users with a 50/50 split.

Consumers are also becoming more aware of using voucher codes to save money online. Research carried out in February of this year saw a 43% increase in consumers frequently using voucher codes compared to 2014. Meanwhile 2014 was the first instance of online sales in the UK exceeding £100bn in one year, with the 2015 total predicted to reach £116bn.

Shane Forster from Voucherbox.co.uk commented, “We really want to increase awareness for consumers who live in certain areas of the UK who are missing out on saving opportunities that are available online. Voucher codes can really help families cut costs, especially at expensive times of the year, such as Christmas. With Black Friday at the end of this month, we are especially keen to make sure that consumers know about the great deals that are available at this time of year. Having a peek at last year it looks like the savviest city using Voucherbox.co.uk on Black Friday 2014 was Newcastle upon Tyne, followed by Liverpool and then Manchester, so we are also really interested to see if the northern cities keep up their savvy tactics over the Black Friday weekend this year again.”

If you want to save money on your online shopping, we’ve got some great Sainsbury’s vouchers available.

151027 infografik savvy uk r02 Where are the Savviest Shoppers in the UK

How Much Does a Tight Budget Restrict a Student Diet?

Survey of students finds 24% have to cut back on books in order to feed themselves

Nearly a quarter of all university and college students spend £15 or less a week on food, a new survey has found. In addition, 24% of those interviewed said they had to cut back on books and studying materials in order to eat.

Official advice from British universities such as the University of Reading, Heriot-Watt University and the University of York states that students should set aside between £32 and £44 a week to eat healthily. However a survey by Voucherbox.co.uk found that 23% of students in the UK spend less than £15 a week on food, with 62% of students spending less than £25.

The average spend was £24.12 – with food buying making up 50% of a student’s average weekly expenditure.

Even though their food spend is below national guidelines, students have a realistic view of the cost of a nutritional and well-balanced diet – saying it would cost £42.76 a week on average.

A healthy eating plan is defined as including the government recommended five portions of fruit and veg per day, with an overall balanced diet being low saturated fats.

When asked if there are things they have to cut back on in order to eat healthily 24.50% said books and accessories for studying had to be restricted, 12.25% said they had cut down on their heating with 6.25% claiming they would go without medicines. Not returning home or visiting family as often as they would like is a sacrifice which 32.25% of students would make.

Asked to reveal whether they had ever eaten an unhealthy or strange meal due to a restricted budget, 70% of respondents said yes. Some of the unhealthy and unusual meals students said they had eaten included bananas with baked beans, butter and sugar with rice, cereal for every meal of the day, chips and ‘mystery’ meat, crisps for breakfast, fish fingers and bacon and a bleak combination of just bread and water.

Other horror stories listed included eating stale tortilla chips for breakfast, lunch and dinner or living off cereal and baked beans for a week.

Student Martin Neilsen, 20, who studies at Cambridge’s Anglia Ruskin University, says he survives on spending around £15 a week on food. He said: “I tend to buy in bulk, I don’t like spending an excessive amount of money on bits here and there. In my weekly shop I’ll definitely have rice, pasta, chicken, minced beef, fruit and then silly stuff like multi-packs of crisps. Three quarters of my food budget goes towards rice, pasta, oats and meat. Every two weeks I could probably spend about £30. I’m not concerned about my health, just price. I don’t mind eating the same thing all week – it’s cheap, it tastes good and makes me feel good after.”

Nutrionist Dr Rosland Miller from the British Nutrion Foundation said it was possible for students who faced a tight budget to eat healthily.

She stated: “It is important to eat a healthy, varied diet whatever your age and whatever your income. A good diet can help reduce the risk of obesity, type 2 diabetes, cardiovascular disease, several forms of cancer, osteoporosis and dental disease. A healthy diet does not mean that you need to buy expensive foods, but an understanding of food budgeting and good nutrition can help.”

Voucherbox Country Manager Shane Forster commented “The results from this study are extremely revealing. It’s common knowledge that the average student diet is unlikely to be the pinnacle of healthy eating, but to see the percentage of students who don’t have the basic funds to achieve government guidelines is quite insightful. For such a high number to not have the amount university institutions themselves recommend, and for students to have to cut back on important amenities such as study equipment and medicine, is also very concerning. Although the strange meals and diets could be put down to a lack of time or cooking skill, and can even be seen as somewhat creative, there is still a very real, grim reality behind these meals which is simply that students have no option but to put up with meals definitely below the recommended levels of nutritional value, purely due to budget.”

Dr Miller’s top tips for eating on a budget included:

· Make a shopping list before you head to the shops to help you to avoid making impulse buys.

· Shop around for the best deals and try fruit & veg markets and local butchers, as they can sometimes be cheaper than the supermarket.

· Buy fruit and veg in season, as this can often be cheaper.

· Buy frozen or canned fruit and vegetables (in water or fruit juice rather than syrup or brine), these are often cheaper and you can use them when you want without them going off.

· Trade down to cheaper brands – these can reduce your shopping bill and are often nutritionally equivalent.

· Buy canned oily fish (sardines and salmon)- often cheaper than fresh fish but still contain those essential nutrients.

· Eat cheaper cuts of lean meat – if you eat a lot of meat you can try to cut down- replace with protein-rich alternatives (e.g. eggs, beans and lentils) – beans and lentils count as 1 of 5-A-Day, plus they are low in fat and are a source of fibre.

· Base your meals on starchy carbohydrates like jacket potatoes (with their skins), brown rice, pasta and couscous, these are often low priced and will keep for a long time so you can reduce waste.

· Cook at home – swapping takeaways for home cooking can save you money. Freeze leftovers or eat them for lunch the next day.

If you want to save money on your online shopping, we’ve got some great Sainsbury’s vouchers available.

151009 infographic studentdiets r02 How Much Does a Tight Budget Restrict a Student Diet?

Where Can You buy The Nexus 6P For Less?

The new Nexus 6P is predicted to rival Apple’s iPhone 6s Plus in many regards. Retailing in the UK at £170 less than Apple’s latest release (£449 in comparison to £619), cost is just one of the factors that may sway you towards favouring this handset.

Although the device’s UK price tag may seem low, it isn’t actually the cheapest you can find, with the Nexus 6P retailing at a lower cost in eight other countries. Our infographic below shows where you can pick one up for less.

For a similar study be sure to check out our iPhone 6s buying guide.

Fancy saving some money on your contract? We’ve got loadsa EE vouchers for you to choose from.

Where Can You Buy The Nexus 6P For Less Voucherbo Where Can You buy The Nexus 6P For Less?

iPhone 6s Buying Guide; UK and Worldwide

It’s always big news when a new Apple product launches, and never more so than when that launch is for the latest iPhone. However, the sheer popularity of these devices, coupled with their increasing costs, inspired Voucherbox to research just how consumers can get the best deal if purchasing the latest devices. It turns out the UK was one of the most expensive countries in which to buy a new iPhone 6s or 6s Plus, whilst many consumers may end up spending much more over a 24-month contract period than if they bought the device outright and used a Pay As You Go SIM.

For further results take a look at our infographic below and if you’re still unsure whether to splash out on the new Apple releases check out our blog post 5 Things You Could Afford Instead of an iPhone 6s.

You can also take a look at our similar study comparing the costs of the Nexus 6P worldwide.

Feel like saving some dosh this month? Check out our Vodafone vouchers to save you money on your online shop.

VB 150914 iphonepriceguide r031 iPhone 6s Buying Guide; UK and Worldwide

Staycationing vs. Travel Abroad; The High Cost of Holidaying at Home

In recent years the staycation, for many Brits, has become a staple of summer. The notion that staying closer to home allows holidaymakers to save cash is an idea firmly ingrained in the nation’s mindset. With 67% of those surveyed stating they would be likely to choose somewhere in the UK as their main summer holiday, and cost being the highest ranking influencer for those who holiday at home, we wanted to investigate if staycationing really is the cheapest option for cash strapped Brits. By using our average hotel and daily costs as reference we calculated that for a 7-night get-away Brits could save £368.90 by holidaying in Portugal over staying in the UK, leaving adequate funds for flights and transfers.

Below are more of our key findings:

  • 67% of Brits were ‘likely’ or ‘very likely’ to holiday within the UK, with ‘cost’ being the highest ranking factor for those who holiday here.
  • 19% of Brits – the second highest ranking out of ten countries on offer – thought their money would go furthest vacationing at home.
  • Out of the top ten European holiday destinations the UK resulted as most expensive in terms of average hotel cost, over £20 more expensive per night than Portugal.
  • The UK calculated as most expensive in terms of daily average holiday costs, over twice expensive as Turkey, Spain, Croatia and Portugal in terms of daily spending costs.
  • The pound is at an eight-year high against the Euro and European holidays are cheaper than ever, yet many Brits believe they are saving money by staying in the UK.
  • The three most important aspects for those booking British summer holidays are ‘cost’, ‘ease of getting to destination’ and ‘spending time with family and friends’.
  • The three most important aspects for those booking a summer holiday abroad are ‘good weather’, ’cost’ and ‘being somewhere completely different / experiencing a different culture or language’.
  • If you fancy visiting any of these exotic places, we have loads of Hotels.com vouchers to knock some money off your stay.

Staycationing vs holidays abroad Staycationing vs. Travel Abroad; The High Cost of Holidaying at Home

Are UK Shoppers getting Savvier?

In 2014, we asked 1,000 UK shoppers how often they used discount codes when buying online. The results were so interesting that we decided to ask again in 2015.

We’ve rounded up all the data in a convenient infographic. Check it out, and be sure to share!

voucherbox voucher usage infographic Are UK Shoppers getting Savvier?

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UK Shoppers Get Savvier Online as Voucher Code Use Grows 43% in 12 Months, New Research Reveals

UK shoppers are becoming savvier when buying online, with voucher code use increasing by 43% in the past year, according to new research.

An independent survey of 1,000 consumers commissioned by Voucherbox.co.uk reveals that the number of people who frequently seek out discounts when making purchases online grew by almost half over a 12 month period (from 23% in 2014 to 33% in 2015).

The findings also show that those who ‘always’ use a voucher code when shopping jumped by 70%, up to 17% of all consumers, while ‘regular’ users grew 27%, representing 16% of UK shoppers.

Meanwhile, the number of people who say they have never used an online discount dropped by 15% to just over a third (35%). 8% of those surveyed didn’t know what a voucher or discount code was; a slight decrease on 2014’s figure of 10%.

A regional breakdown shows the biggest rise amongst Scottish consumers, with a 40% increase in voucher code usage over the previous year. Wales saw a 29% overall increase, followed by England (17%) and Northern Ireland (11%).

A quarter of online shoppers in the East Midlands region said they always use voucher codes, compared to none in the same category last year. Consumers in the North West seeking out codes each time they shop grew by 172%, to 23%.

“The research shows a large increase in demand for voucher codes as families look for bargains,” said Shane Forster, UK Country Manager at Voucherbox.co.uk. “Shoppers are continuing to demand more for their money from retailers and as more people require discounts to make a purchase, this will lead to healthy competition, which can only be good for UK consumers.”

Younger shoppers are most likely to look for a deal, the research found. Voucher code use has doubled since last year among consumers aged 18-24, going from a reported 32% to 63%. The number of people aged 25-34 using voucher codes jumped to 68% from 40% last year.

Online discount use declined among respondents over 65, dropping from 53% in 2014 to 47% in 2015.

Feel like saving some dosh this month? Check out our adidas vouchers to save you money on your online shop.