Now that’s ugly: 65% of women are at risk of paying double for best-selling beauty products

  • British women could save up to 26% on key beauty brands by shopping around
  • Women’s average spend on beauty products in the UK is £20 a month and only 35% regularly price-check
  • Radox shower gel comes in with the biggest discrepancy with over 2.5x the price

New research has found women are spending more than double on best-selling beauty products depending on where they shop. Popular items such as Batiste dry shampoo, Bio Oil and Radox shower gel see price hikes of up to 167% depending on whether women visit Superdrug, Boots, Amazon or Sainsbury’s.

Despite the fact that the average British woman spends £20 a month on beauty products, 13% never price-check these items and a further 53% fail to regularly compare prices.

A shopping basket of 20 popular beauty products studied by Voucherbox.co.uk amounts to £220.09. However, research shows that women could be missing out on £56.67 worth of discounts by not shopping around – a 26% saving.

High street horrors

When comparing the 20 beauty products, research found that some items double in price depending on where you shop.

The most varying products include:

  • Dove Nourishing Care shower oil: £2.48 at Superdrug to £6.59 at Amazon, 166% increase
  • St Ives Apricot Scrub: £2.05 at Superdrug – £5.25 at Amazon, 156% increase
  • Charles Worthington Volume & Bounce Shampoo: £5.99 at Boots to £13.95 at Amazon, 133% increase
  • Radox Feel Uplifted shower gel: 98p at Superdrug to £2.62 at Amazon, 167% increase

Save a pretty penny

Savvy Bio Oil buyers can save up to £6.28 by shopping at Amazon over Boots and Superdrug. Meanwhile if you’re in the market for Simple facial cleansing wipes then head to Superdrug where this product is £1.70 cheaper than at Boots. On the low-budget beauty spectrum, popular lip salve Vaseline can be scooped up for 30% less than the Boots price (£1.95) by shopping at Sainsbury’s and Amazon (£1.50) – a 79% saving.

Just one product out of the 20 studied shows consistent pricing across retailers – the Dove Beauty Cream Bar. This household favourite can be found at both Boots and Sainsbury’s for 80p and despite this being a best-seller, the product wasn’t on sale as a single item at Amazon or Superdrug.

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox stated; “There is no one shop stop for beauty lovers so it is vital you shop around in order to get the best deals – even on the low value products.”

“It’s always worth checking store offers which may make multiple purchases cheaper overall, as well as factoring in online vouchers and promotions – something which almost a quarter (23%) of you revealed you do already. Check out the full list of products, where to find them cheaper right now and even more survey insights.”

Consumer research of 1,001 UK parents
Popular products as featured in Stylist.co.uk http://www.stylist.co.uk/beauty/the-bestselling-beauty-products-of-2016-mascara-lipstick-hair-hairstyle-eyebrow-eyeliner
Prices correct online at Boots, Superdrug, Sainsbury’s and Amazon as of 7th August 2017.