British kids cash in on £216 of holiday spends

  • One in four families give the kids unlimited funds to keep them happy on holiday
  • All-inclusive breaks are as expensive as self-catering when it comes to spending money

The average family spends around £216* per child to keep them happy on holiday, a new survey reveals. On top of that, splashing the cash doesn’t stop there as almost 20% of families are willing to spend a further £160 on additional treats such as sweets and fizzy drinks – bringing the total dent in the wallet to £376.

According to the survey conducted by money saving website Voucherbox.co.uk, cost-conscious Brits need to be aware that 32% of parents who take their kids on all-inclusive breaks spend the same amount on the kids as those going self-catering (38%).

Parents are clearly feeling the pinch as the majority are spending less than a quarter (£80) on themselves. Despite this, one in four families fear it’s still not enough to keep the brood happy and will spend whatever is required to keep the kids entertained.

When it comes to favourite purchases, traditional treats such as ice cream (18%), buckets and spades and inflatables (14%) are the most popular ways to keep the kids happy on holiday. These are in favour of more “day-to-day rewards” such as paying for additional WiFi (5%) and purchasing mobile games (4%), which sit at the bottom of the list.

Of those families who haven’t been on holiday with the kids, over half (56%) haven’t done so because they can’t afford to, whilst almost one in ten (9%) believe it’s just too much like hard work.

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox stated; “British families are forking out disproportionate amounts to keep the kids entertained on holiday. Planning activities and daily spending money beforehand will help keep the budget under control.

It’s interesting to see that the spend for all-inclusive can be the same as self-catering. This shows how important it is to work out the average cost per meal before booking to see if it’s actually worth the money. Of course, there’s always great savings to be made online. Parents should use this exclusive 10% off hotel bookings at Expedia to get a little bit more pocket money for themselves.”

Top 3 holiday treats for the kids

1. Ice cream (18%)
2. Seaside toys (14%)
3. Sweets and snacks (13%)

Top 5 holiday activities to entertain the kids

1. Water park (17%)
2. Theme park (14)
3. Zoo (13%)
4. Play park
5. Kids club (11%)

Consumer research of 1,000 UK parents.

*Calculation based on; 9% of parents spend over £50 a day on each child (Voucherbox survey Jun 2017). 78% of families travel to Europe (Voucherbox survey Jan 2017). ONS 2015, average length of stay for a group of 4 in EU is 8 days.