Baby products up to 80% cheaper than regular products

  • 80% of comparable products are cheaper on the baby aisle
  • Regular own-brand cotton wool and cotton buds are almost double the price
  • Purchasing baby products could save over £8 a shop

It seems the cotton wool is being pulled over consumers’ eyes as new research reveals baby products are between 18%-80% cheaper than similar regular own-branded products.

The research, conducted by money saving website Voucherbox.co.uk, reviewed own-brand baby products alongside own-brand regular products*. 80% of the products examined are far cheaper when purchased from the baby aisle. This includes products which are seemingly identical, such as cotton buds and cotton wool balls, both almost double the price when purchased as regular products.

Product Regular particulars Regular cost Baby particulars Baby – actual cost Baby – proportionate cost
Skin oil 100ml £2.54 300ml £1.50 £0.50
Soap Dove, 2 x 100g £1.93 Pack, 4 x 100g £1.00 £0.50
Talcum powder 100g £1.39 200g £0.99 £0.50
Wet Wipes Pack, 25 £1.00 Pack, 64 £1.10 £0.43
Disposable bags Box, 100 £0.99 Pack, 100 £0.50 £0.50
Cotton wool balls Bag, 100 £1.55 Bag, 200 £1.65 £0.83
Cotton buds Box, 200 £1.05 Box, 200 £0.59 £0.59
Sponge x1 £0.87 Pack, x2 £0.99 £0.50
Shampoo 500ml £0.75 500ml £1.29 £1.29
Bubble bath 500ml £0.75 500ml £1.29 £1.29
Toothpaste 100ml £1.30 Kids 0-2, 50ml £1.00 £2.00
Wash cloth x1 £1.99 Pack, x2 £2.59 £1.30
Sun lotion SPF50+, 200ml £6.00 SPF50+, 200ml £4.00 £4.00
Body lotion 400ml £1.49 500ml £1.29 £1.03
Cotton wool pads Bag, 100 £1.69 Bag, 100 £1.39 £1.39

A switch to baby products could offer potential savings of £8.64 a shop. Skin oil offers the biggest cost saving, where baby oil can be purchased for 80% less than the cheapest own branded oil for adults. Soap is 74% cheaper, whilst talcum powder is 64% less expensive.

Wet wipes and disposable bags are amongst the items of significant price difference as consumers can find the baby alternatives at half the price.

The three products where the regular products come out cheaper than their baby counterparts include shampoo and bubble bath, which are both 42% cheaper, and toothpaste which is 35% cheaper.

Marco Piu, Voucherbox General Manager said: “It seems unreasonable that there is such a big variation in prices between baby and regular products, especially for those products which appear to be identical. It’s proof that it’s worth checking other aisles for better deals before making your purchase. Online shopping is perfect for this as you can see all the relevant products and prices right in front of you. Plus you get the added bonus of utilising great discount codes at the same time.”

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*Boots own brand products used where possible, unless otherwise stated. Prices correct as of 24th May 2017, boots.com