- Kent town of Deal changes its name to Voucherbox: Home of Deal
- Local Chamber of Trade strikes sponsorship deal with Voucherbox
- Agreement also includes official ‘twinning’ of the town with the voucher site in undisclosed deal
The historic seaside town of Deal, population 30,000, has found a novel way of helping its local businesses compete with multinational retailers by playing on its distinctive name and striking a sponsorship agreement with leading online money saving website Voucherbox.
Under the terms of the agreement the town, that has roots to the Doomsday book and is often cited as Julius Ceaser’s first landing place in Britain, will be renamed to Voucherbox: Home of Deal for the day and will see the online retailer become official sponsor of its Christmas lights turn-on which takes place in the town tonight (Friday).
The agreement also sees the voucher site officially twinning with Deal as well as providing 90 local business with Christmas trees in the run up to the festive season. The partnership is timed to help give local trading a boost around the Black Friday retail period – which takes place next Friday – and ahead of the Christmas shopping season.
The twinning agreement, struck by the Deal & Walmer Chamber of Trade with Voucherbox, will see retailers displayed in a virtual high street online, enabling firms like 44-year old Castles Storage to take advantage of Voucherbox’s huge reach and give 180,000 active users access to some of Deal’s best offers.
The twinning follows other examples of towns and cities partnering with fictional areas, including Disney World who teamed up with Swindon in 2009 and Wincanton in Somerset being paired with Ankh-Morpork, a fictional city named in a Terry Pratchett book.
Peter Varrall, President of the Chamber of Trade said, “Our town is over 900 years old but we are never afraid to innovate and this is a fantastic opportunity for Deal to put itself on the map nationally and internationally.
Many of our retailers have seen difficult trading conditions in recent years and Voucherbox bring with them a wealth of online retailing experience and expertise that we hope to benefit from.”
David Cronk, Mayor of Voucherbox: Home of Deal, formerly known as Deal, said, “I would like to thank the Deal Chamber of Trade and Voucherbox for working together to promote Deal.”
Shane Forster, Voucherbox UK Country Manager, said: “We’ve always thought that we are the best place around to get the best deal, so there’s no better place for us to partner with on this project than a town with the same name!”
“Although we are an online voucher site, we believe that the traditional British high street plays an important part in our shopping experience and we want to celebrate and encourage that by bringing the Deal high street online in time for the Black Friday and Christmas periods, hoping to give local businesses a boost.”
“We believe this unique partnership works for all sides and hope it becomes a regular event.”
When Deal became Voucherbox. Watch the action unfold…
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