The Great British nation… solid, and a little bit nutty

Are Brits really scoffing over 16 million1 Dairy Milks every day?

The majority of us will happily welcome National Chocolate Week (10-16th October) as only 1% of Brits claim they don’t indulge in the sweet treat, a new survey by money-saving website Voucherbox.co.uk reveals.

Brits’ relationship with chocolate clearly runs deep as Dairy Milk, a bar that is over 100 years old, tops the chocolate charts by some margin, with a quarter of votes. Uncovering further confessions Voucherbox also reveals 25% of the public eat chocolate every single day.

The similarly solid Galaxy is the second choice, favoured by more than 1 in 10 (12%) Brits. Snickers sneaks in third place, closely followed by the fancy Ferrero Rocher as Brits favour a nutty bite over biscuit giving Twix the two fingers with less than 1% of the vote.

Crunch time

One in four people in the UK are spending approximately £219 a year2 on chocolate as they get their daily fix. Yet 41% of those surveyed have no idea how much they’re spending, and almost half the population (48%) say the cost wouldn’t sway their choice anyway.

Chocolate habits may be down to the UK public seizing the opportunity to spend some alone time, with a massive 52% confessing to eating it by themselves. So much for loving someone enough to give away your last Rolo, as only 20% say they are happy to share their treat with their partner.

A solid choice

Over a third (36%) of the population reach for a solid bar above all others – almost double that of the nutty variety which sits in second place (19%).

Interestingly a chewy chocolate is way down the list with only 2% of the nation voting it as their favourite type. It seems Quality Street made a good call removing the Toffee Deluxe, although replacing it with the Honeycomb Crunch is only going to delight 8% of crunchy confectionary fanatics.

Shane Forster, Voucherbox UK Country Manager commented, “The British consumer’s relationship with chocolate is clearly not to be messed with. Whilst National Chocolate Week may be a celebration of new creations and exotic taste sensations, it seems the British public are happiest with a chocolate bar that’s been around for over 100 years.

As a large proportion of the population are eating chocolate every day it makes sense to buy in bulk online and shop around for the best deals. Just remember to check who’s in when it’s being delivered as you wouldn’t want to have to share!”

Surround yourself with Dairy Milk delights with this great offer at Cadbury World.

Britains favourite chocolate graphic

12016 population figures (65,111,143 – 1% / 4) from www.worldometers.info/world-population/uk-population/
2RRP of 60p per 49g Dairy Milk bar
Results based on a survey of 1,000 people in the UK, Sep-Oct 2016