“Fashion changes, but style endures” – Coco Chanel
As we approach the 90th anniversary since Coco Chanel’s timeless cocktail party staple the Little Black Dress (LBD) first graced the cover of Vogue magazine, money saving experts Voucherbox.co.uk explore a number of other iconic fashion investments throughout that have stood the test of time.
The study reveals men and women’s fashion pieces dominate alternate decades. The 1920s saw the emerging of Coco Chanel’s womenswear revolution with the LBD and classic 2.55 handbag, followed by the pioneering 1930s for menswear with the birth of Aviators, the Louis Vuitton bag and Chuck Taylor’s Converse.
In a watershed moment in fashion history, the LBD paved the way for other iconic fashion garments for both men and women. But how much will these items cost you today? Here’s a capsule collection of further decades famed for shaking up the fashion industry.
The classic 1800s
Perhaps surprisingly, fashion from the 1800’s continues to dominate the fashion circuit. Why? A designer from Dorking called Thomas Burberry created the Westminster Trench Coat and a German-American called Levi Strauss invented the most recognisable jeans of our time, Levi’s 501 Original Fit jeans (£150.00).
Thomas Burberry created the first version of his timeless trench coat design in 1850. Since then the item has been firmly established as a wardrobe classic. The coat was most recently given a boost of life when Romeo Beckham modelled the trench in Burberry’s 2015 Christmas campaign. Fans of the trench coat can buy it in Burberry’s online shop for £1,395.
Coco Chanel stole the fashion spotlight this decade. 2016 marks the 90th anniversary of the Chanel’s LBD design published in Vogue. The concept was controversial as up until then as black had only been worn as a symbol of mourning.
The LBD was accessible to women of all classes and social levels, with the style’s popularity sky-rocketing after Audrey Hepburn wore it in Breakfast at Tiffany’s in 1962. Today you can buy Givenchy’s take on the classic style for £1,710.00.
That decade also birthed the Chanel 2.55 chain strap bag – a fashion staple despite today’s hefty price tag of £3,250..
Accessorising men in the 1930s
This decade was dominated by men’s fashion with the introduction of Ray-Ban’s Aviator Classic (£134), a style that has continued to flourish almost a century later. Louis Vuitton’s classic lightweight men’s bag Keepall Bandouliére 55 (£1,094) transformed men’s accessories during this period, as well as Chuck Taylor’s All Star Classic – the oldest and most popular sneaker of all time, available from £24.99 on the Converse online shop.
The price tag has managed to stay reasonable since its creation in 1917. For perspective, in US the shoes cost $6 in 1957 which is the equivalent to $50 now.
One giant leap for the 1960s
Voucherbox’s study looks into the history of fashion through the 1960s, where men dominated iconic fashion again with style items including Yves Saint Laurent’s turtle neck (£385.00), Dr. Martens Arthur Boanil Brush boots (£200.00) are still a must-have for punks around the world.
The OMEGA Moonwatch (£7,100.00), made history and rocketed to fame after the watch took a trip to the moon in 1969.
The heart and sole of the 1990s
The 1990’s reveals another unique and trendsetting decade of fashion, defined by the discovery of supermodel Kate Moss. An item she brought to the forefront of fashion is the Calvin Klein slip dress which is still available for an accessible £37.00. The decade also saw the increasing popularity of Christian Louboutin and his staple Pigalle Patent red-soled shoe (£425.00).
Other items that champion Voucherbox’s list include the Hermes Birkin Bag, which can range in price from £10,000 to £100,000, Chanel’s Tweet Twinset (£4,280.00) and Yves Saint Laurent’s Le Smoking (£1,940) – a tuxedo-style suit that transcended gender and lay the foundations for female power-dressing in the 1960s.
Shane Forster, UK Country Manager at Voucherbox.co.uk stated, “It’s not surprising to see these iconic items continue to sell year on year. Some things are considered priceless, and those who can afford it will go to any length to bag a piece of fashion history.
Voucherbox are experts on saving money but we’re also experts in shopper behaviour and for many, making a fashion statement is more important than the price tag.”
Priceless doesn’t mean you have to snub a good deal… voucher codes from Zalando mean you can shop from high street to high end guilt-free.