New design promises improved shopping experience for customers
Money-saving website Voucherbox.co.uk has launched with a brand new web design this morning, offering first-time and returning customers alike a sleek new aesthetic and smoother navigation. As one of the UK’s top three discount code publishers, Voucherbox is confident that the redesign further positions them as a frontrunner in a rapidly changing online retail market. Not only does their new look allow additional functionality throughout their website – which already puts the customer first through multiple operations such most popular voucher displays as opposed to brand paid placements – the fresh appearance has proved more attractive with customers through several rounds of testing.
Having launched in 2013 and grown from strength-to-strength, highlights in the website’s new design include attractive banner imagery, new navigation aesthetics and refined store information, which will help customers guarantee they find and are able to use the best vouchers from the 4600 currently available. Offering the same great deals from over 2080 participating stores covering fashion, technology, food & drink, travel and much more, Voucherbox.co.uk’s new site aesthetic maximises the customer satisfaction as well as their ability to save even more money via the website.
Markus Moosbrugger, Business Development Manager of Webgears, the operator of Voucherbox.co.uk, stated “This redesign is the result of numerous tests with differing features and variations. A/B tests involving more than 118,000 users was conducted over the course of a month. In addition, a survey of 2,000 people was carried out in order to evaluate user satisfaction. From the results we have drawn important conclusions which allowed us to optimise the user experience and improve the appearance of our site.”
UK Country Manager Shane Forster states, “We’re extremely happy with the new design of the Voucherbox website. In today’s online retail market it’s important to ensure the quality of your business is reflected in its aesthetic. As seen in our tests, the brand new design instills deserved trust in our brand, as well as allowing for maximum usability.”
The redesign will first be implemented on the website’s homepage and store pages, and eventually will also cover the Press Page and blog.
If you fancy learning to code, Voucherbox.co.uk has plenty of Amazon vouchers where you can get books on coding and web design.