Men more dedicated to Mother’s Day than women according to new study

British men plan to spend more than women on gifts and a higher percentage of males than females will see their mums on Mother’s Day

British men have been highlighted as dedicated ‘mummy’s boys’ in a new study which has found that they plan to shell out more money on gifts and are more likely to visit their mums on Mother’s Day than their female counterparts.

Just under a quarter (23.8%) of British women are not planning on seeing their mother this Mother’s Day compared to just 17% of men. The research, conducted by money saving website, found that overall 79% of Brits expect to see their mothers this Sunday, 6th March.

Men are also expected to spend more on their mothers on average at £24.73, versus the £22.07 average which women expect to spend. Overall grateful Brits are set to spend an average £23.25 on their mums this Mothering Sunday, generating a substantial £1.114 billion boost for the economy.

Only 6% of those who are in contact with their mothers are planning on spending nothing, whilst 4% will be splashing out over £50 on their mums.

For the gifts themselves, flowers were the most popular choice, with a quarter of Brits stating they will opt for a bouquet as a present. Chocolate came a close second, with just over one in seven (14.7%) Brits stating they would purchase the sweet treat, followed by a card (12.2%) and perfume (11.4%).

Other popular presents include personalised gifts from grandchildren, concert tickets and vouchers. Women are more likely to get their mum a card or take the mothers for a meal out.

Respondents from the North West seem to have the best relationships with their mums with the highest percentage saying they will definitely see their mum on Mother’s day (70.3%) and the second highest average spend (£27.29) behind London (£29.12) on gifts. People from Yorkshire expect to spend the least with an average spend of £18 per person.

Those in the age group 16-24 were the most likely to plan on seeing their mothers (89%), closely followed by 25-34 year olds (85%).

Voucherbox UK Country Manager, Shane Forster, stated, “It’s great that we are so keen to treat our mums this Sunday and that so many of us will actually spend some time with our mothers on the special day. Men tend to earn more than women so perhaps that explains why they plan to spend more on gifts, but we found it interesting that more men than women expect to see their mums on Mother’s Day. Those who are looking to buy flowers or chocolates should ensure they place their orders as early as possible, though of course we advise having a good look round for deals online.” has plenty of Hotel Chocolat vouchers to help you save money on your gift buying.

Questions and Responses Gender
Do you plan on seeing your Mother this Mother’s Day? Male Female
Yes, definitely 66.4% 61.2%
Yes, probably 16.6% 15%
No 17% 23.8%
How much do you expect to spend on your Mum this Mother’s Day?
Average £24.73 £22.07


You can see our blog post in relation to Mother’s Day gifts here.