British consumers are deliberately concealing purchases of products or services from their partners, family and friends according to new research. More than half the 2000 respondents polled in a survey admitted hiding items from others with an average of just over £50 per month spent in secret.
Furthermore, 52% of Britons also admit to lying to their loved ones about the prices of their purchases.
Concealing items from a partner is common, with 56% of respondents admitting to doing so, whilst 28% hide items from their parents, and 26% deliberately avoid telling their children about purchases to keep them secret. Avoiding a possible argument was the reason given by 28% of respondents in relation to lying about prices paid or not revealing the purchase at all.
The research, commissioned by money saving website Voucherbox.co.uk, also shows that three quarters of people are purposely hiding up to £100 worth of items each month from others. 1 in 10 people are hiding purchases of more than £100 per month and more than 5% of people are hiding more than £200 worth of spending each month.
Almost half the respondents stated that they lie about the price of items, as they do not want others to know how much they spend on certain things.
The most popular items being hidden are clothing and accessories, with 43% of people hiding such purchases, followed by food at 28% and beauty products at 21%. 10% of those polled are concealing adult material purchased, 9% hide what they spend on gambling, and 13% spend covertly on alcohol.
Men and women have quite different spending patterns with 57% of women hiding clothing and accessories comparing to 27% of men. However 25% of men hide tech items, compared to just 11% of women. Men are more likely to hide alcohol purchases, with 16% of males saying they do, compared to 9% of women. When it comes to food and takeaways, women are the sneakier ones with 38% not owning up, compared to 30% of men.
12% of men hide beauty product purchases compared to 30% of women. On average, men hide purchases with a 17% higher total value at £58, versus a £48 spent on the quiet by women.
18-24 year olds are the most likely age group to hide items they have purchased with 73% doing so, compared with the 55+ age group, who are the least likely to lie, with 47% doing so. 18-24 year olds are also hiding the most amount of money with an average of £66 a month, a total of £792 a year, compared to those over 55 who hide £427 on average a year, or £35 a month.
Regionally, those in the West Midlands lie most about purchases with 62% doing so, closely followed by London, with 60% of those in the capital hiding purchases. Nationally the average is 55%. Londoners are the biggest white liars with 55% saying they paid a different amount for items of services than they actually did.
The research shows a dramatic spike in the North East hiding alcohol purchases, with 27% of people there doing so, way above the regional average of 12%. 18% in this region are also deliberately concealing money spent on gambling, much higher than the other end of the scale in Wales where only 2% of those are hiding this type of spending.
Shane Forster, UK Country Manager from Voucherbox.co.uk commented, “Many of us have told little white lies about what we spend money on for one reason or another, but in situations when money is tight, it is important to be honest to others about spending habits if it will also affect them. Money can be a cause of arguments between family, friends and partners, so we encourage people to be both smart and honest with their money so as to maintain truthful to others and themselves”.
To avoid having to hide your spending, Voucherbox.co.uk has plenty of Amazon vouchers to help you save money on your shopping.