Savvy shoppers are well aware that despite a multitude of amazing deals throughout Black Friday and Cyber Monday, at least some of the offers available may not always be as good as they first appear. With companies desperate to grab a piece of the media coverage surrounding the event, some of the savings may actually not be that great compared to regular sales prices, or may merely be clever marketing opportunities for the brands on offer. To help you find this year’s best deals, we looked at some of the trends from 2014 .
Trade pundits and market analysts were almost universal in acknowledging that Amazon offered some of the best UK Black Friday bargains in 2014. Around 3,000 products were offered as “lightning deals”, a 50% increase in the number of discounted items than in 2013. These included £100 off a Kindle Fire, £150 off a £550 digital piano, and an average of 40% off prices across the site.
One of the UK’s favourite retailers for home appliances and clothing, John Lewis is also known to offer some amazing Black Friday deals. With the majority of 2014’s offers focused on technology, hundreds of products such as coffee machines, washing machines, fridge freezers and dishwashers were available at a discounted price. Some of their more noted bargains included a Nokia Lumia tablet at 50% off, £100 off a Bosch washing machine, £200 off a Sony A5100 compact system camera, and £70 off a NutriBullet Nutrition Extraction System.
Last year, nearly 500 Sainsbury’s stores offered Black Friday deals, with 24-hour outlets offering discounts from 1:00 a.m. onwards. Some highlights included Dyson vacuum cleaners at half price, a Blaupunkt LED TV at £149.99, and a Dolce Gusto Mini Me for £39.99 instead of £99.99. There were limitations however; typically only one purchase was permitted per customer, so take this into account if you plan on bargain hunting here this year.
Black Friday clothing sales
Those looking for deals beyond electronics may also find great offers from clothing departments in stores such as Debenhams and Marks & Spencer. In 2014, Debenhams online sales began at 5:00 a.m. whilst stores opened at 8:00 a.m. Deals included up to 50% off on designer dresses and accessories such as gloves, scarves and hats, whilst M&S offered discounts between 20% and 30% on menswear, knitwear, Autograph women’s wear and more. GAP offered discounts of up to 50% last year, and every £30 or more spent during Black Friday and Cyber Monday entitled shoppers to enter a competition with a prize of a four night trip to a destination of the winner’s choice.